Willamette River Recreation Generates $311MM in Annual Economic Value, ECOnorthwest Study Finds

A new ECOnorthwest analysis presented to Portland civic and business leaders quantifies the Willamette River's recreational economy for the first time, valuing it at more than $311 million a year while flagging the in-river activities Portland has barely begun to monetize. Portland's stretch of the Willamette River already pulls its weight as an economic engine, […]