Reveals Rebrand for 85th Year
CHICAGO (January 31, 2018) – The Institute of Real Estate Management (IREM) is kicking off our 85th year with an evolved brand position and a fresh new look to reflect who we are, what we believe in, and where we’re headed. After 85 years of progress, of supporting and inspiring property and asset managers, IREM is still looking forward.
The rebranding of IREM was not undertaken lightly, nor quickly – and was completed with the assistance of a professional marketing and advertising firm. The goal was to respect our past and honor our distinguished history, but to also demonstrate that IREM is a champion of the real estate management industry, supporting professionals through all stages of their careers – from college students to young professionals to industry veterans. To show that IREM is vibrant, progressive, diverse and energetic.
J. Benjamin McGrew, CPM®, CCIM, 2018 IREM President, FiduciaryWest LLC, Reno, NV, states, “The goal of this rebrand was really two-fold. One, we wanted to differentiate and reposition IREM’s image in the marketplace. We feel we have a unique value proposition that separates us from other in the industry – helping property and asset managers grow and advance throughout their entire careers through training, development, and collaboration. Second, we really wanted to optimize the IREM brand to appeal to young professionals. We know that our profession is aging, and we want to attract young professionals and millennials, and show that real estate management is a worthwhile and rewarding career choice. We want to inspire pride in our field.”
“We are very excited to implement our new brand initiative and positioning, as we think it will really communicate IREM’s unique value and boost IREM members’ ability to compete in a changing marketplace. The goal is to be globally recognized as a go to resource for both residential and commercial real estate management, and for those who hold IREM credentials to be sought out for their expertise and professional ethics,” adds IREM CEO/Executive Vice President Denise Froemming, CAE, MBA, CPA.
IREM is now looking to the next 85 years, and beyond. Our history starts today.
IREM: For Those Who Manage to Make a Difference.
About the Institute of Real Estate Management
IREM® is an international force of 20,000 individuals united to advance the profession of real estate management. Through training, professional development, and collaboration, IREM supports our members and others in the industry through every stage of their career.
We believe in our people, and we provide the tools they need to succeed. We open doors, we forge connections, and we help show the way forward. Backed by the power that comes with being an affiliate of the National Association of REALTORS®, we add value to our members, who in turn add value to their teams, their workplaces, and the properties in their commercial and residential portfolios.
Our memberships empower college students, young professionals, and industry veterans who are committed to career advancement. Earning our credentials, including the CPM®, ARM®, ACoM, and AMO®, demonstrates a commitment to, and passion for, good management. These credentials, along with our courses and array of resources, all exist with one goal in mind – to make a difference in the careers of those who manage.