New technology helps potential homebuyers sort, source and locate their dream home online
ASHBURN, Va., Aug. 8, 2016—Home buying can be tedious and overwhelming, at best. With so many builders, models and varied pricing, it can take a lot of time to shop smartly. Willowsford, a naturally planned new home community in Loudoun County, Va., inspired by the county’s farming heritage, has just launched new technology that allows home buyers to efficiently sort through finishes, pricing and delivery online. Home Concierge allows potential buyers to efficiently browse the 12 builders on the Willowsford website so they can narrow down selections before they visit.
“Willowsford is an exciting new community with a lot of choices,” explained Willowsford’s Vice President of Marketing Stacey Kessinger. “With 12 builders and many models, it can be overwhelming and time consuming for buyers to have to visit every single model. We’ve made it easy with the latest new technology that allows potential purchasers to approach home buying from three different perspectives.” The site has three types of searches—“I know what I’m looking for,” where prospects can list their parameters for a new home and search; “I’ll know it when I see it,” where potential buyers can browse through the photographs of homes and either “pin” them or save to their favorites and see features, designs, pricing and availability; and the “Need a home now,” buyer who can see homes that are available for quick delivery now or in the very near future.
“This is all new technology that hasn’t been used before in new home sales,” Kessinger explained. “Buyers can find the best matches for them before they ever get to Willowsford.”
The Willowsford home collection includes designs by Beazer, Camberley Homes, Drees Homes, Integrity Homes, K. Hovnanian Homes, M/I Homes, Mitchell & Best, NV Homes, Pulte Homes, Richmond American Homes, Van Metre and Designer Collections that include Line K and the Line K Windmill series. All homes at Willowsford have unique designs that are not sold anywhere else.
“Willowsford has been created as a unique sense of place that provides quality-of-life and amenities unrivaled by other area communities and with the Willowsford Farm has become a national model for the recently trending ‘agri-hood’ lifestyle,” said Kessinger, “With so many builder choices today it was important we offer our buyer a better, faster, and easier way to approach what can be a very daunting and overwhelming process.” With this in mind Kessinger was one of the creators of Home Concierge. “It’s time to change the way we look at purchasing a home and make it more streamlined for our prospects,” she added. For more information or to try Home Concierge, visit www.Willowsford.com.
About Willowsford
Willowsford is a unique community being created in Loudoun County, Virginia which is inspired by Virginia’s strong agricultural heritage. The 4,000 acre community includes 2,000 acres of conservancy-managed natural open space, with forests and parklands connected by more than 40 miles of nature trails. A portion of the open space will include agricultural production by Willowsford Farm. Architectural designs for homes in Willowsford are exclusive to the community and reflect design elements and materials authentic to historical homes in the region. For more information, visit www.willowsford.com or call 571-252-3975.
