Home News Releases SMPS Announces the Winners of the 2019 Marketing Communications Awards

SMPS Announces the Winners of the 2019 Marketing Communications Awards

Alexandria, VA (August 2, 2019) – The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, is pleased to announce the recipients of its 2019 Marketing Communications Awards (MCA). This annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in the design and building industries. The MCAs, including Best of Show and People’s Choice, were recognized during the Evening of Excellence at Build Business, the SMPS annual conference, on Thursday, August 1, in Washington, D.C.

The Best of Show Award features the winning entries from each category going head-to-head to be named Best of Show. This year’s award went to Moody Nolan for their entry in the Project Pursuit category that was their proposal for the National Museum of African-American Music. The jurors noted, “The blending of the animations, videos, and printed materials conveyed the complete scope of the project in an interactive way drawing the audience in to the experience.”

The People’s Choice Award, voted on by conference attendees and SMPS members alike, was awarded to EXP from Chicago, IL, for its Newsletter/Publication-External, Digital entry entitled “EXP expresso 15: Convergence.”

“SMPS is proud to offer the MCA competition as it promotes the critical role and immense value marketing professionals bring to the design and building industries,” noted Josh Miles, chief marketing officer of SMPS.

This year Molly Dall’Erta, awards program director of SMPS, was thrilled to introduce the new custom-designed Award of Excellence, also known as the “M” award. “The custom award is something that I’ve wanted for our program for many years. I’m so excited to bring this to fruition,” shared Dall’Erta. She also noted that the online judging was a great success with over 150 jurors participating, the program’s largest jury ever. And with 315 entries, the highest number since 2008, the online portal made judging easy and efficient.

Congratulations to the following firms that were recognized:

ADVERTISING


BOOK/MONOGRAPH

  • Award of Excellence: APTIM, The Woodlands, TX
  • Merit Award: APTIM, The Woodlands, TX
  • Merit Award: Olson Kundig, Seattle, WA


BRAND AWARENESS

  • Award of Excellence: CDM Smith, Boston, MA
  • Merit Award: HBG Design, Memphis, TN
  • Merit Award: SME, Plymouth, MI


BROCHURE


CORPORATE IDENTITY – NEW IDENTITY
Award of Excellence: BranchPattern, Overland Park, KS

CORPORATE IDENTITY – RE-BRANDING

DIRECT-MAIL

EXTERNAL NEWSLETTER/PUBLICATION – DIGITAL

  • Award of Excellence: EXP, Chicago, IL

EXTERNAL NEWSLETTER/PUBLICATION – MIXED MEDIA

  • Award of Excellence: Pond, Peachtree Corners, GA

EXTERNAL NEWSLETTER/PUBLICATION – PRINT

HOLIDAY PIECE – DIGITAL

HOLIDAY PIECE – MIXED MEDIA

  • Award of Excellence: Schaefer, Cincinnati, OH

HOLIDAY PIECE – PRINT

INTERNAL COMMUNICATIONS – DIGITAL & MIXED MEDIA

INTERNAL COMMUNICATIONS – PRINT

INTERNAL NEWSLETTER – DIGITAL

INTERNAL NEWSLETTER – MIXED MEDIA

INTERNAL NEWSLETTER – PRINT

MOBILE APP

PROJECT PURSUIT MARKETING – MIXED MEDIA

PROJECT PURSUIT MARKETING – PRINT

PROMOTIONAL CAMPAIGN – DIGITAL

PROMOTIONAL CAMPAIGN – MIXED MEDIA

RECRUITMENT AND RETENTION COMMUNICATIONS – DIGITAL

RECRUITMENT AND RETENTION COMMUNICATIONS – MIXED MEDIA

RECRUITMENT AND RETENTION COMMUNICATIONS – PRINT

SOCIAL MEDIA – BASIC

SOCIAL MEDIA – BLOGS

SPECIAL EVENT – DIGITAL

SPECIAL EVENT – MIXED MEDIA

SPECIAL EVENT – PRINT

TRADE SHOW MARKETING

VIDEO – CLIENT PURSUIT

VIDEO – EXTERNAL

VIDEO – INTERNAL

  • Award of Excellence: VHB, Watertown, MA
  • Merit Award: CBT, Boston, MA
  • Merit Award: HNTB Corporation, Arlington, VA

WEBSITE – EXTERNAL

WEBSITE – INTERNAL

The SMPS Marketing Communications Awards (MCA) recognize the individuals and teams who create outstanding communication vehicles for architectural, engineering, design, and construction firms. Visit the MCA Gallery, sponsored by Fabcon Precast, to see the winning entries.

Entries for the 2020 program will be accepted beginning November 1, 2019. Visit the MCA webpage for more information.

Business Transformed Through Marketing Leadership

The Society for Marketing Professional Services (SMPS) is the only organization dedicated to creating business opportunities in the A/E/C industries. With more than 7,000 members, SMPS provides leadership and professional development programs, industry research, business-building events, and vital marketing resources. Through SMPS, A/E/C professionals in North America tap into powerful networks to form project teams, secure business referrals and intelligence, and benchmark performance. The Society is committed to validating the practice of marketing and business development as essential to the success of all professional services firms. Learn more about SMPS at smps.org.

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