SEATTLE, Aug. 22, 2017 — Seattle real estate innovator Craig Blackmon has built a web site and real estate firm dedicated to making real estate better. The model focuses on consumers who are poorly served by the yet-to-evolve real estate industry.
Sellers today still pay a commission to the buyer’s agent. It’s a practice that started in the 19th Century when real estate brokers invented the Multiple Listing Service. The internet has changed almost everything else. Travel agents, stock brokers, retailers… every industry has experienced healthy disruption — except real estate.
Houses.Direct is built from the ground up to bring real estate into the 21st Century. The key? Letting sellers know they don’t need the Multiple Listing Service and its mandate that a seller pay the buyer’s agent.
For many years, buyers have been finding the houses they buy themselves, rather than from a real estate agent. The Zillow Group, with its commitment to open and online listings, gives sellers the ability to reach home buyers directly. Sellers no longer have to offer any commission at all to buyer’s agents, let alone the typical 3% (which amounts to more than $21,000 on an average Seattle home).
“As a longtime real estate professional, I really appreciate the value of a real estate agent,” says Craig Blackmon, founder of Houses.Direct. “I just think everyone benefits when both parties negotiate with and then pay their own agent.”
Blackmon has focused his law practice on residential real estate since 2005. He obtained a real estate license in 2009 and became a managing broker of his own real estate firm in 2013. With his unique background, Blackmon has built a website that can fundamentally change how people buy and sell.
Houses.Direct offers a variety of resources to help consumers move beyond the archaic and expensive MLS model. Real estate forms are available, both free and proprietary at a modest price. “How to” guides and checklists help consumers participate more meaningfully in the sale process. Other real estate service providers offer their assistance. For sellers, Houses.Direct provides a free For Sale sign.
“Rome wasn’t built in a day, and real estate won’t change overnight,” recognizes Blackmon. “But change is inevitable, and I hope to see Houses.Direct be a part of it.”