McNellis: Many Happier Returns

Solving E-Commerce’s Challenge to Traditional Retail Comes in Small Packages By John McNellis Before the Wall Street Journal pontificates again about retail’s demise, about all those tumbling bricks, it might do well to consider e-commerce’s Achilles high-heel: returns. 40 percent of all soft goods—shoes, apparel, accessories, etc.—purchased online are returned. And since going to the […]