PALO ALTO, Calif. – Houzz Inc., the leading platform for home remodeling and design, today announced the acquisition of IvyMark, a startup that has built a business management tool and engaged community for interior designers and other home design companies. IvyMark’s platform enables interior designers to run their entire business more efficiently — from sourcing products, creating estimates, and sending invoices, to managing vendor purchases and more.
More than 1.5 million active home renovation and design professionals in over 65 categories — including more than 200,000 designers worldwide — use Houzz to showcase their work, build their brands and reach new clients. The addition of IvyMark’s platform will enable Houzz to also provide home professionals with tools that will help them run their businesses more efficiently, effectively and profitably.
“IvyMark has built an incredible platform and team that align with our mission of providing the best experience for home renovation and design, by helping design professionals manage their business,” said Alon Cohen, Houzz co-founder and president. “We are excited to bring the power of IvyMark’s software and community to more professionals.”
Cofounders Alexandra Schinasi and Lee Rotenberg launched IvyMark in July 2016 with the mission to modernize the way interior design firms run their business. IvyMark quickly gained traction within the interior design community, signing more than 2,400 design firms in just over a year.
“We’re delighted to join forces with Houzz, a natural fit for IvyMark when it comes to innovation, culture, and user base,” said Lee Rotenberg, IvyMark cofounder.
“Houzz will allow us to continue on our mission of modernizing the way interior designers do business, while introducing Ivy to a massive audience and opening the door to new opportunities,” added IvyMark cofounder Alexandra Schinasi.
Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, Calif., Houzz also has international offices in London, Berlin, Sydney, Moscow, Tel Aviv and Tokyo. Houzz and the Houzz logo are registered trademarks of Houzz Inc. worldwide. For more information, visit houzz.com.
IvyMark is the fastest-growing business management software for interior design firms. The platform brings the trade industry into the modern age by streamlining and automating a firm’s workflow and business operations including procurement, client billing, vendor purchasing, and time-tracking. This ensures that the entire project lifecycle, including profit and loss reporting, are all managed in one easy-to-use application. IvyMark has built a thriving community around its platform, including an online forum, trade magazine, educational webinars, and member meetups across the United States. Headquartered in New York, IvyMark also has teams in San Francisco and Tel Aviv. IvyMark raised $2.9M from Disruptive VC, Pitango, and NFX.