Gensler Research Finds the District, Not the Stadium, Now Drives Fan Decisions Across North America

New research from the Gensler Research Institute, drawn from nearly 6,000 residents across major U.S. and Canadian metros, finds that the neighborhoods built around stadiums have become a primary reason fans show up at all, with safety ranking as the single most important ingredient of a successful sports district. The game, it turns out, is […]