Gensler Brands Seattle’s 4.25-Mile Unity Loop to Steer World Cup Crowds Into Neighborhood Storefronts

As Seattle prepares to host six FIFA World Cup matches at Lumen Field beginning June 15, Gensler Seattle has delivered the visual identity and open-source branding toolkit behind the Unity Loop, a 4.25-mile pedestrian route designed to push tournament foot traffic — and spending — into more than 150 local businesses across six downtown neighborhoods. […]