POULSBO, WA, October 20, 2023 – Watson Furniture proudly unveils its redesigned Seattle showroom, the Seattle Design Studio (SDS). Located in Pioneer Square’s iconic Polson Building, the SDS has served as a central locale for the A&D sector since its inception in 2012. Watson aims to reaffirm this in the space’s latest iteration, which mirrors today’s changeable workplace dynamics. This redesign underscores Watson’s commitment to providing their Pacific Northwest community best-in-class tools, resources, and service.
“With our showroom, we want visitors to get to know who Watson is. Yes, we’ll be highlighting products we know our industry will find exciting and useful, but our goal is to show how we can be a standout partner overall. We’re excited to see how this space will grow to support local dealers and members of the architecture and design community,” Watson’s Director of Marketing, Alexandra Reinken said.
From hosting tailored tours to potential industry events, the SDS is positioned to be an invaluable backdrop for in-person connection and inspiration, serving as a central hub for customers, designers, architects, and Watson employees. As companies seek to envision tomorrow’s working landscape, the SDS further acts as a working example designed to support shifting trends and diverse applications. For designers, the SDS offers a comprehensive starting point, providing a variety of materials, models, and resources essential for envisioning vibrant office spaces.
While Watson caters to clients throughout North America, the company is deeply intertwined with the spirit of the Pacific Northwest. This connection shines prominently in the aesthetic and material language of the showroom. As visitors enter through walls crafted from reclaimed fir planks, they are instantly enveloped in a setting that radiates authenticity, sustainability, and purposeful design.
“With our refresh of the Seattle Design Studio, we set out to break our traditional planning modes and focus on the user,” noted Watson’s Vice President of Product Development, Lucas Pearl. “It’s a testament to our product design principles that across different product lines, most recently enhanced by this year’s many new introductions, that we can build complementary settings that become more than their constituent parts.”
At the core of this redesigned space are representations from Watson’s latest collections: Tonic, Edison, and Mastermind.
First debuted in 2012, the Tonic Collection was updated this year to reflect new needs from modern offices and include new products to suit more varied workplace settings. This award-winning line, including the notable Tonic Workbench, features versatile solutions from workstations to tables and storage.
The Edison Collection solves changing office densities and layouts. Both the Edison Rail and the newly introduced Edison Workbench, both set for SDS display, exemplify adaptability at a workstation and space planning level. The Edison Workbench merges the expected functionality of height-adjustable workbenches with an elevated, contemporary design that boasts an array of accessories and varied configurations.
The Mastermind Flow Table is a standout from the Mastermind Collection, marking Watson’s collaboration with Sedus Stoll AG. Designed to work across entire floorplans, Mastermind caters to various room configurations and promotes both solo and group work with its intelligent design.
Visitors to the showroom will be able to experience all featured products, along with classic Watson products, including but not limited to mobile meeting tables, social tables, and storage solutions like credenzas and lockers.
The SDS is open daily for showroom tours upon appointment by visiting their site.
About Watson: Watson has been designing and building furniture for the forward-thinking office for almost 60 years. Built at the company’s manufacturing facility in Poulsbo, Washington, Watson products are responsibly sourced and focused on timeless and functional design.
