The Changing Nature of the Transaction: Graham Baba’s Perspective on Retail in the Era of E-Commerce and Technology

By Meghan Hall When Jim Graham first began Graham Baba Architects with Brett Baba in the early 2000s, the firm was only just beginning its foray into the world of commercial retail and food/bev design. According to the pair, the introduction of technology into the restaurant and retail sphere has altered the way that consumers […]