SEATTLE, Wash. — The Society for Marketing Professional Services 16th Annual Pacific Regional Conference (SMPS PRC) is taking place March 18–20, 2026, at the Hyatt Regency located at 808 Howell Street, Seattle, WA 98101. This year’s theme, “Going for Gold,” celebrates the architecture, engineering, and construction (A/E/C) industry’s relentless pursuit of excellence — highlighting the teamwork, discipline, and drive it takes for professionals across the field to stay at the top of their game.
Although full conference registration is sold out, there are still several opportunities for attendees to enhance their conference experience, or for non-conference attendees to participate. The conference is designed for marketing and business development professionals representing a wide range of architecture, engineering, construction, and other professional services firms across the West Coast.conference registration.
Pre-Conference Wednesday Workshops:
Three distinct pre-conference half-day workshops will be offered on Wednesday, March 18th from 8:00am – 12:30pm:
- Level Up Your In-House Visuals Game: Attendees will learn to build a winning visual content playbook—from techniques for effective in-house photography to how to hire external professionals.House Visuals Game:
- Demystifying Business Development in an Ever-Evolving Climate: This interactive workshop equips attendees with the tools, mindset, and confidence needed to confidently handle business development activities, regardless of experience level.
- InDesign Insights: Adobe InDesign is essential for A/E/C communications, yet many users miss out on key features that can give their work a competitive edge. Attendees will learn the fundamentals, advanced features, and more in this hands-on lab.
These workshops require separate registration and are open to both conference and non-conference attendees. Register Here.
Opening Keynote + Welcome Reception Only Ticket: Only Ticket
New this year, a Wednesday-only option allows attendance at two of PRC’s most valuable events, without a full conference pass. Only 50 of these registrations are available. Single-day registration provides access to the opening keynote, by Tracy Joyner, Head Coach of the University of Oregon Women’s Soccer Team. Joyner will share insights on leadership, trust, and building high-performing teams — lessons that resonate across the A/E/C industry and underscore what it takes to train, grow, and compete at elite levels.
Immediately following the keynote, attendees can connect with marketing, business development, and firm leaders from across the Pacific Region during the Welcome Reception from 5:00 – 6:30pm on Wednesday, March 18th. Register Here.
Thursday Night Social at SPIN Seattle
SMPS PRC and co-hosts SMPS Seattle and OpenAsset will host an evening of ping pong and networking for nearly 300 attendees at SPIN Seattle on Thursday, March 19th from 6:30 – 9:30pm. This event requires separate registration and is open to both conference and non-conference attendees. Register Here.
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About SMPS Pacific Regional Conference (PRC)
The Society for Marketing Professional Services (SMPS) is a diverse community of marketing and business development professionals dedicated to advancing the architecture, engineering, and construction (A/E/C) industry. Founded in 1973, SMPS now represents a network of more than 7,000 professionals across the United States and Canada who share a vision of Business Transformed Through Marketing Leadership.
The SMPS Pacific Regional Conference (PRC) is an annual event hosted by 12 SMPS chapters—Alaska, Hawaii, Idaho, Inland Empire, Las Vegas, Los Angeles, Orange County, Oregon, Sacramento, San Diego, San Francisco, and Seattle. PRC provides an elevated professional experience designed to educate, connect, and inspire leaders in the building industry through dynamic programming, engaging keynotes, and valuable networking opportunities.
Each year, PRC brings together more than 500 A/E/C professionals from across the Pacific Region to share best practices, strengthen partnerships, and foster community. Organized through a collaborative rotation among participating chapters, the conference reflects the spirit and culture of the Pacific Region Chapters while delivering high-impact professional development and meaningful connections.
Learn more at www.smps-prc.org
