NEW YORK–Signpost, the AI-driven CRM, today announced it has joined the Zillow® Tech Connect program. Now real estate agents affiliated with Zillow can use Signpost to drive five-star reviews, new customers and loyalty.
“We are excited about the partnership we’ve developed with Zillow,” said Signpost SVP of Business Development, Brad Kime. “The integration we’ve built from Mia, our AI-driven CRM, to Zillow automates the process of collecting great reviews and driving new business and loyal customers back to real estate agents.”
Statistics from Search Engine People cite that peer reviews exert powerful influence on purchasing decisions. Over 70 percent of customers report that they reference peer testimonials before making a purchase, while 88 percent of customers trust positive reviews as much as a face-to-face salesperson. This is particularly important for real estate agents. Impressive online reviews drive increased awareness for agent services. Given this upward trend in the importance of social proof, Signpost’s Mia plays a critical role in automatically generating requests for reviews, new customers and loyalty.
John Manfred, VP of Operations at Manfred Real Estate Learning Center, began using Signpost last November to build his licensing school’s online reviews and automate marketing around social media. “Partnering with Zillow in the age of millennials offers a huge benefit for each realtor to build their brand and business without having to garner the reviews and do it themselves,” said Manfred. “People are looking for houses first before they find a realtor, and are shopping realtors based on online presence. Signpost can maximize a professional online presence to drive new and repeat business in the real estate sector and capitalize on the trend of peer-to-peer trust and customer loyalty.”
Zillow Tech Connect is an expansion of the popular Zillow Tech Connect platform, which allows technology companies to connect their systems with Zillow, creating a more seamless experience for the brokers and agents who use Zillow as a key component of their marketing efforts at no additional cost.
Headquartered in New York City, with offices in Austin and Denver, Signpost recently raised a $20M Series C round backed by Google Ventures, Spark Capital, Georgian Partners and OpenView Ventures. For more information on the Signpost partnership with Zillow, please visit www.signpost.com.
About Signpost
With over 6,000 customers, Signpost’s powerful CRM and marketing automation technology is the first in the industry to guarantee outcomes for consumer-facing businesses. Powered by automated data collection and email remarketing, Signpost drives five-star reviews, new customers and loyalty. As one of Forbes’ “Most Promising Companies” Signpost prides itself on a nearly perfect customer retention rate and an industry-leading customer experience team. Visit www.signpost.com or follow us on Twitter @Signpost for more information.
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