The House of LR&C, the retail brand co-founded by Russell Wilson and Ciara, has decided to downsize its brick-and-mortar operations, with plans to close all but one store later this month.
By July 31, the brand’s locations at the Marketplace at Factoria and Denver’s Park Meadows Mall will be shutting down, following recent closures of pop-up stores in Scottsdale, Arizona, and Long Island, New York. The Alderwood Mall location in Lynnwood quietly closed last fall, according to a report by the Puget Sound Business Journal.
Initially, the company had announced its intention to expand to 10 stores by the end of the year, including one in Los Angeles. However, the new direction for The House of LR&C focuses on its omni-retail strategy, emphasizing growth in its online presence at thehouseoflrc.com and strengthening its valuable wholesale partnerships with Nordstrom, Saks Fifth Avenue, and Revolve. Additionally, the company will prioritize brick-and-mortar locations with airport destinations in key markets. One such airport location is at Denver International Airport.
Co-CEO Janelle Shiplett stated, “Our omni-retail strategy going forward will continue to drive growth across our fashion brands online at thehouseoflrc.com, growing our valued wholesale partnerships including Nordstrom, Saks Fifth Avenue and Revolve, and focusing on brick-and-mortar locations with airport destinations in key markets.”
The House of LR&C, founded in 2020 by Christine Day, former CEO of Lululemon, along with Russell Wilson and Ciara, offers a range of brands, including Good Man Brand by Russell Wilson, Lita by Ciara (a women’s brand), Human Nation (a gender-inclusive brand), and 3Brand (a children’s line).
The company launched its first physical store in February 2022 at University Village in Seattle, which operated for approximately four months. The Alderwood Mall store opened in May 2022, followed by the Marketplace at Factoria location the following month. The Denver location debuted in July 2022.
The exact number of employees affected by this retail wind-down is currently unknown.
