Rivian, the renowned electric vehicle manufacturer, is set to open its latest “Spaces” location at University Village in Seattle on August 18. The move aims to provide current and prospective customers with an interactive platform to connect with the brand, fostering deeper engagement and understanding of Rivian’s products and values.
The University Village location, which was initially described as a “pop-up,” will now serve as a “shorter-term activation” while Rivian finalizes plans for a permanent home in the market. The new Space will employ approximately 10 people and promises to deliver a unique experience for visitors, according to a report in Geekwire.
Rivian has been actively expanding its presence through its Spaces concept, which started with the launch of its first location in Venice Beach, California, in October 2021. Since then, the company has opened two additional Spaces in New York’s Meatpacking District and Vancouver, B.C., respectively. These Spaces are designed to showcase Rivian’s range of electric trucks and SUVs, educate consumers about the brand’s products and values, and engage with the community through speaker events and other interactive activities.
The decision to establish a Space in Seattle is part of Rivian’s strategy to build a strong retail presence across the United States and Canada. The company already operates a service center in Bellevue, Washington, alongside over two dozen other service locations. This expansion strategy is pivotal in attracting potential customers, according to the company, enabling them to experience Rivian’s products firsthand and enhancing the brand’s visibility in key markets.
Rivian’s strategic partnership with Amazon has been instrumental in boosting the company’s growth and financial stability. Notably, Rivian produces electric delivery vans for Amazon, with an initial agreement in 2019 for 100,000 vans. As of the latest update, Amazon has deployed 5,000 of these electric vans. Amazon has also consistently invested in Rivian through its Climate Pledge Fund and was a lead investor in the recent $2.5 billion financing round.
The University Village location will place Rivian alongside other prominent electric vehicle manufacturers, Tesla and Lucid, both of which have showrooms at the shopping mall near the University of Washington.