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New Home Sales Tick Up in June, But Affordability Headwinds Persist

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New home sales in the United States posted a modest uptick in June, edging 0.6 percent higher to a seasonally adjusted annual rate of 627,000 units, according to the latest housing market data from Wells Fargo Economics. The slight gain follows a sharp 11.6 percent drop in May and underscores the ongoing struggle in the housing sector amid persistently high mortgage rates and strained affordability conditions. The muted improvement fell short of expectations and reinforces concerns about the sustainability of demand in the current economic climate. Despite the marginal increase, overall new home sales remain subdued, with transactions down 4.3 percent year-to-date through the first half of 2025. 

While the pace of new sales has held up better than that of existing homes, analysts warn that a growing disconnect between sales and construction activity could put downward pressure on residential buildings in the months ahead. New single-family home production continues to outpace sales, driving up inventory levels and pushing the inventory-to-sales ratio higher.

June’s reading reflects ongoing affordability concerns that continue to sideline many would-be buyers. Mortgage rates, while easing slightly through the month, remained elevated. Freddie Mac data show the average 30-year fixed rate ended June at approximately 6.8 percent, significantly above the post-pandemic lows that previously fueled demand. The high borrowing costs, combined with broader economic uncertainty, have created a challenging environment for homebuyers. Regionally, sales trends were broadly negative. The Northeast experienced the steepest year-to-date decline, with transactions down 25.6 percent. Sales in the South, West, and Midwest also fell, declining 1.6 percent, 4 percent and 8.5 percent, respectively. The across-the-board softness points to a national slowdown in buyer activity rather than region-specific anomalies.

Homebuilders have leaned heavily on incentives in recent months to sustain buyer interest. These include mortgage rate buydowns, price discounts, upgraded finishes and assistance with closing costs. However, June data suggest that the effectiveness of such strategies may be waning. According to recent surveys, 62 percent of builders reported using sales incentives in both June and July—the highest share since October 2024—while price cuts rose to 38 percent in July, the highest on record since the National Association of Home Builders began tracking the metric in 2022. The softening response to incentives highlights the deepening affordability challenge. Even with builder support, many buyers remain priced out of the market, particularly as resale inventory begins to rise and offer more competitive alternatives.

Wells Fargo economists note that median new home prices continued to decline under the weight of builder discounts and changing market dynamics. In June, the median sale price fell to $401,800, a 2.9 percent drop compared to a year earlier. The pricing shift has erased the typical premium on new construction. In a striking reversal, new homes sold for nearly $40,000 less than existing homes—the largest negative price differential in data going back to 1968. The pricing pressure is compounded by rising inventories: the number of new single-family homes for sale reached 511,000 in June, the highest level since September 2007. This represents a months’ supply of 9.8, suggesting an increasingly oversupplied market. While this metric tends to be volatile, the broader trend has been upward, fueled by softening demand and sustained building activity. The South has seen the most significant inventory buildup, with a 6.5 percent annual increase in for-sale homes accounting for nearly half of the nationwide rise. Inventory in the region has now surpassed its pre-Great Recession peak, setting a new record.

Overall, June’s home sales report offers a sobering view of the U.S. housing market’s ongoing challenges. While sales have shown some resilience, the broader picture remains clouded by affordability barriers, softening demand, and bloated inventories. The high inventory-to-sales ratio is particularly concerning, as it may signal further slowing in residential construction and broader economic repercussions. Until affordability improves in a meaningful way—either through lower mortgage rates or broader economic relief—the housing sector is likely to remain in a state of constrained growth and fragile momentum.

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