Lennar Trims Buyer Incentives for First Time in Three Years as Tech Job Jitters, Data Center Boom Reshape Northwest Housing Math

Lennar's second-quarter results showed sales incentives falling for the first time in three years, a tentative sign of margin recovery that arrives as Pacific Northwest buyers wrestle with elevated mortgage rates, artificial-intelligence-driven job anxiety and a data-center construction boom squeezing regional labor. The nation's largest homebuilder by volume delivered 20,519 homes and booked 21,749 new […]