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SMPS Seattle Lunch | Meet The Press
March 17 @ 11:30 am - 1:30 pm PDT
Media Relations is one of many tools in a Professional Marketer’s toolkit. It can influence, engage, and build relationships between your firm and your clients across multiple platforms. It can also raise awareness and generate interest in your firm, your people, your projects, and your events. But how do you know what reporters and editors think is newsworthy? And how do you pitch story ideas that secure coverage of your firm’s expertise, work, and staff promotions in the local and national press?
Join us on March 17th and find out! We’ve assembled a group of panelists from Gray Magazine, Puget Sound Business Journal, the Seattle Daily Journal of Commerce, and The Registry to discuss and answer these questions and many more. Is there a “right” way to write a press release? How do you submit it? And to whom? What’s an editorial calendar, and why should you pay attention to them? What is a press cycle? How do you write for multiple channels (traditional media, web, social) Can you leverage copy across multiple channels? How does placement impact reach?
- Understand what key local reporters and editors are looking for and what they consider news
- Learn do’s and don’ts for how to pitch a story effectively
- Develop a better understanding of what is and isn’t newsworthy so you can advise your professional practice colleagues
- Understand the basics of press cycles, editorial calendars, and writing for multiple channels
11:30 am – 12:00 pm | Registration & Networking
12:00 pm – 1:30 pm | Educational Program
About the Speakers
|–||Vladimir Bosanac (bow-sonnets) is the co-founder and Publisher of The Registry, Puget Sound’s most comprehensive commercial real estate trade publication. He started the publication in 2007 with his wife, Heather, as a way to get out of the corporate world and fulfill a dream of running his own business. The Registry covers the industry across two of the most dynamic real estate markets, Puget Sound and the Bay Area, where technology is transforming both regions and the industry like never before.|
|Rachel Gallaher is an award-winning arts and lifestyle writer and the senior editor at GRAY magazine, a global design publication based in Seattle. As a founding member of GRAY, she has shaped the editorial content of the magazine for the past nine years, as well as helped to push the magazine forward to international acclaim. In 2015 she was nationally recognized by Folio as a 30 Under 30, touted as an up-and-coming star who will shape the future of the magazine media industry.|
|Jon Silver is managing editor of the Seattle Daily Journal of Commerce, which focuses on buildings and land use in Seattle and around the Northwest. He has covered pretty much every topic there is to cover there: commercial real estate, construction, transportation, architecture and engineering, and the environment.|
|Marc Stiles is a senior reporter at the Puget Sound Business Journal, has covered commercial real estate off and on for 21 years. His writing has won state, regional and national journalism awards, including the Washington Newspaper Publisher’s Association Column of the Year.|
|About the Moderator|
|Richard Kendall is Partner and Managing Director, Real Estate at Allison + Partners. He has spent the past 30 years helping real estate companies around the world solve their branding and communications challenges. Richard is known for his strategic approach and deep product experience leading awareness campaigns for mixed-use, retail, industrial, education, hospitality, tech-office and single-family projects, among others. He serves on the advisory boards at the University of Washington Runstad Department of Real Estate and Bellwether Housing.|
|Learn and Earn CEU
Meet the Press is approved for (1.5) Continuing Education Units
Content covers the following Domain(s) of Practice
$65.00 SMPS Member
$55.00 Earlybird rate before March 11
$75.00 Earlybird rate before March 11