Alaska Airlines Bets Big on Premium Travelers With Split-Level Lounge Strategy

The carrier is investing in a new 20,000-square-foot facility at Sea-Tac as competition for high-spending flyers intensifies on the West Coast Alaska Airlines is doubling down on premium travelers with an ambitious new lounge concept at Seattle-Tacoma International Airport that signals the carrier's determination to compete for the industry's most lucrative customers. The centerpiece of […]